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"Anna Herrmann

Right from the start, the idea has been to see how you can design an entire product family based on the design language we developed from the poodle image itself. How can we deepen the sense of personality and charisma that the real poodle exudes? Now we have a whole family with both chair, armchair and three tables!

"Alexander Lervik

It has been a fun and developing process. I love collaborations and designing together with someone. Form can take so many different paths and the path that The Poodle took does not only have a strong design identity and personal look but became a perfect combination between playful and stylish.

Pictures from our showroom at Blekingegatan 22, Stockholm