The series was initially unveiled in autumn 2022 as part of the PLUS1 project. This project is an initiative from the designer Alexander Lervik that aims to give young female talents an opportunity to be seen in the otherwise male dominated design industry. The Poodle is the successful outcome of the very first PLUS1 project, undertaken with Anna Herrmann.
Right from the start, the idea has been to see how you can design an entire product family based on the design language we developed from the poodle image itself. How can we deepen the sense of personality and charisma that the real poodle exudes? Now we have a whole family with both chair, armchair and three tables!
It has been a fun and developing process. I love collaborations and designing together with someone. Form can take so many different paths and the path that The Poodle took does not only have a strong design identity and personal look but became a perfect combination between playful and stylish.