Die Serie wurde ursprünglich im Herbst 2022 im Rahmen des PLUS1-Projekts vorgestellt, das vom Designer Alexander Lervik ins Leben gerufen wurde. Er wollte auf die überwiegende Männerdominanz in der Designbranche aufmerksam machen und daher eine junge Designerin unterstützen. Den Auftakt bei PLUS1 machte die Zusammenarbeit mit Anna Herrmann, aus der THE POODLE hervorging.
"Anna Herrmann
Right from the start, the idea has been to see how you can design an entire product family based on the design language we developed from the poodle image itself. How can we deepen the sense of personality and charisma that the real poodle exudes? Now we have a whole family with both chair, armchair and three tables!
"Alexander Lervik
It has been a fun and developing process. I love collaborations and designing together with someone. Form can take so many different paths and the path that The Poodle took does not only have a strong design identity and personal look but became a perfect combination between playful and stylish.